Thefirststep

Thefirststep is a campaign that aims to
deter people from Multi-Level Marketing businesses (MLMs) and expose the harm and disinformation they spread. Thefirststep is posing as a fake MLM business on Instagram to lure people who might join an MLM through an Instagram ad. The Instagram ad takes you to a website where you can put in your details to receive a free starter pack, which is actually a publication that informs the reader about MLMs and the dangers.

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